Website exit survey template
Learn why visitors are leaving, whether they completed their task, and what would help them continue.
7 questions · 3 pages · 3 answer formats · About 2 min
Time is estimated from all questions, including matrix rows. Branching can shorten a path; reading, consent and longer written answers can add time. Confirm it with a pilot.
- Simple logic
- Page branching
- AND / OR rules
Free to use within your plan's response allowance. Edit the wording and options before publishing.
Use this template opens an editable draft after sign-in. Questions, answer options and configured logic carry over; nothing is published until you choose to publish.
Try the questionnaire
Answer it before you use it.
Try the actual questions, follow-ups and endings. Preview answers stay in this tab and disappear when you close or restart it. Nothing is submitted.
Who this is for
Web teams learning what visitors need before they leave a page or site.
Before you send it
Use a delayed or exit-intent invitation only where it will not interrupt checkout or form completion. Keep the intercept optional and brief.
Questionnaire preview
These are the questions and answer options copied into your draft. Bracketed text is a prompt to customize. Matrix questions contain several statements, so allow time for each row.
How this template adapts
Successful visitors and casual browsers skip the obstacle page. Everyone finishes with the same closing questions.
- Yes, completely or I was just browsing jumps from page 1 to page 3.
- Partly or No goes to the obstacle questions on page 2, then rejoins page 3.
- The two alternative answers use an ANY condition. No paid logic features are required.
Test the setup before sharing
- Choose each of the four answers on page 1 and check the next page.
- Compare task completion groups separately; skipped obstacle questions are not missing responses.
The preview below lists every possible question. Respondents see only the questions on their path. Open this template in the builder to test it with live answers.
Page 1
1. Did you find what you came here for? (required)
Choose one
Yes, completelyPartlyNoI was just browsingPage 2: What got in the way
2. What was the main obstacle? (required)
Choose one
Missing informationHard to navigateA technical problemSomething else3. What would have helped you complete your task?
Long text
4. How easy was it to find your way around?
1–7 scale (Very difficult → Very easy)
Page 3: Context and next steps
5. What brought you to the site?
Choose one
Researching a purchaseComparing optionsLooking for supportCompleting a taskBrowsing6. What will you most likely do next?
Choose one
Come back laterContact the teamTry another websiteNothing else7. Is there anything else we should know about your visit?
Long text
Use the builder link to retain logic, piping, consent, scoring, and randomization. Plain text copies wording only; piped answers become editable placeholders.
How to read the results
Read task completion alongside visit purpose and next-step intent. Compare only similar pages and audiences; a single pooled exit score hides why people arrived.
Preview your edited survey on desktop and mobile, run a small pilot, and review an export before inviting the full audience. Adding questions is optional: keep the ones that support your decision.
Keep building your study
Find out what visitors came to do, whether they succeeded, and where information or navigation fell short.
Understand whether volunteers feel prepared and supported, and what would improve their experience.
Count the questions and reading load before confirming timing with a pilot.
Start
Start with this template.
Make it your own.
Free to use within your plan's response allowance. 100 responses a month on Free, and no credit card.