NONPROFIT

Donor & supporter survey template

Understand supporter motivations, trust, communication preferences, and opportunities to stay involved.

10 questions · 3 pages · 6 answer formats · About 2 min

Time is estimated from all questions, including matrix rows. Branching can shorten a path; reading, consent and longer written answers can add time. Confirm it with a pilot.

Use this template →Try the survey Read every question

Free to use within your plan's response allowance. Edit the wording and options before publishing.

Use this template opens an editable draft after sign-in. Questions, answer options and configured logic carry over; nothing is published until you choose to publish.

Try the questionnaire

Answer it before you use it.

Try the actual questions, follow-ups and endings. Preview answers stay in this tab and disappear when you close or restart it. Nothing is submitted.

Who this is for

Nonprofit teams learning what supporters value and how they prefer to stay involved.

Before you send it

Adapt the donation and communication options to your organization. Separate active and lapsed supporters in analysis, and do not treat a survey preference as permission to change marketing consent.

Questionnaire preview

These are the questions and answer options copied into your draft. Bracketed text is a prompt to customize. Matrix questions contain several statements, so allow time for each row.

Page 1

1. How would you describe your support? (required)
Choose one
Monthly giverOne-off donorVolunteerFundraiser or event participantSupporter, not yet a donor
2. What first prompted you to support us?
Choose one
Personal connection to the causeSomeone I know askedA campaign or appealAn eventMedia coverageOther
3. How much do you agree?
- — I understand how my donation is used
- — I hear from this organisation the right amount
- — I trust this organisation to spend money well
- — I feel my support makes a difference
Strongly disagreeDisagreeNeutralAgreeStrongly agree
Page 2
4. How would you like to hear from us?
Choose all that apply
Email newsletterImpact reportsEvent invitationsText messagesPostPlease contact me less
5. How likely are you to support us again in the next year?
0–10 scale (Not at all likely → Extremely likely)
6. What would make you more likely to keep supporting us?
Long text
Page 3: Context and next steps
7. How long have you supported this organization?
Choose one
Less than a year1–3 yearsMore than 3 yearsNot yet a supporter
8. Which updates would be most useful to you?
Rank the options
Program outcomesHow funds are usedStories from the communityWays to participate
9. What question about our work would you most like answered?
Long text
10. How would you prefer to hear about the impact of your support?
Choose one
Email updatesA yearly reportEvents or briefingsThe websiteI prefer not to receive updates

Use this template →

Use the builder link to retain logic, piping, consent, scoring, and randomization. Plain text copies wording only; piped answers become editable placeholders.

How to read the results

Compare motivations, trust, and communication preferences by supporter relationship. Stated giving intent is not a pledge; use the open answers to identify follow-up improvements.

Preview your edited survey on desktop and mobile, run a small pilot, and review an export before inviting the full audience. Adding questions is optional: keep the ones that support your decision.