RESEARCH

Concept test survey template

Test concept comprehension, appeal, relevance, and stated intent before investing in development.

10 questions · 2 pages · 4 answer formats · About 2 min

Time is estimated from all questions, including matrix rows. Branching can shorten a path; reading, consent and longer written answers can add time. Confirm it with a pilot.

Randomized options
Pro to publish

Use this template →Try the survey Read every question

Free to preview and customize. Publishing this template with its configured advanced features requires Pro.

Use this template opens an editable draft after sign-in. Questions, answer options and configured logic carry over; nothing is published until you choose to publish.

Try the questionnaire

Answer it before you use it.

Try the actual questions, follow-ups and endings. Preview answers stay in this tab and disappear when you close or restart it. Nothing is submitted.

Who this is for

Product and marketing teams checking whether a concept is understood and relevant before building it.

Before you send it

Present a concrete concept description or image as a page stimulus or a question image. Use comparable stimuli for each concept and assign participants to conditions if exposure to multiple concepts would bias the comparison.

Questionnaire preview

These are the questions and answer options copied into your draft. Bracketed text is a prompt to customize. Matrix questions contain several statements, so allow time for each row.

How this template adapts

Benefit options start in a randomized order to reduce the advantage of appearing first.

The benefit-ranking question randomizes its starting order for each respondent.
The order stays stable within a response. Rankings still use the same option IDs in results and exports.
Keep scale points and other naturally ordered answers fixed; only the benefits are shuffled.

Test the setup before sharing

The builder preview keeps authored order. After publishing, open the test link in several fresh tabs to check randomization before inviting respondents; random draws can repeat.
Replace the benefit placeholders before publishing; this is option randomization, not random assignment to concept variants.

The preview below lists every possible question. Respondents see only the questions on their path. Open this template in the builder to test it with live answers.

Page 1

1. How appealing is this idea to you? (required)
Choose one
Not at allSlightlyModeratelyVeryExtremely
2. How different is it from what's already available?
Choose one
Not at all differentSlightlyModeratelyVery different
3. How believable is the claim it makes?
Choose one
Not believableSomewhatMostlyCompletely
4. How likely would you be to use or buy it?
0–10 scale (Not at all likely → Extremely likely)
5. In your own words, what is this product for?
Long text
6. What, if anything, would stop you from trying it?
Long text
Page 2: Context and next steps
7. How often do you encounter the problem this concept aims to solve?
Choose one
DailyWeeklyMonthlyLess oftenNever
8. Rank the benefits by relevance to you.
Rank the options
[Benefit A][Benefit B][Benefit C]
9. What do you currently do instead, and what works well about it?
Long text
10. Which part of the concept would you want to understand better?
Choose one
How it worksWho it is forThe priceHow it comparesNothing in particular

Use this template →

Use the builder link to retain logic, piping, consent, scoring, and randomization. Plain text copies wording only; piped answers become editable placeholders.

How to read the results

Review comprehension before interpreting appeal. Compare intent only within relevant audience segments and treat stated purchase likelihood as an opinion, not a sales forecast.

Preview your edited survey on desktop and mobile, run a small pilot, and review an export before inviting the full audience. Adding questions is optional: keep the ones that support your decision.