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PRODUCT

Product feedback survey template

Find the friction behind a product rating and identify the next experience improvement.

10 questions · 2 pages · 5 answer formats · About 2 min

Time is estimated from all questions, including matrix rows. Branching can shorten a path; reading, consent and longer written answers can add time. Confirm it with a pilot.

  • Advanced logic
  • Conditional questions
  • AND / OR rules
  • Pro to publish
See example results and what to do next
Use this template →Try the surveyRead every question

Free to preview and customize. Publishing this template with its configured advanced features requires Pro.

Use this template opens an editable draft after sign-in. Questions, answer options and configured logic carry over; nothing is published until you choose to publish.

Try the questionnaire

Answer it before you use it.

Try the actual questions, follow-ups and endings. Preview answers stay in this tab and disappear when you close or restart it. Nothing is submitted.

Who this is for

Product teams seeking specific feedback from people who recently completed a real task.

Before you send it

Replace the example tasks with the workflows you can improve. Invite users after they finish the task rather than interrupting them mid-flow.

Questionnaire preview

These are the questions and answer options copied into your draft. Bracketed text is a prompt to customize. Matrix questions contain several statements, so allow time for each row.

How this template adapts

A targeted reliability follow-up combines a low task-success score with a selected improvement area.

  1. Something else reveals an optional description of the task.
  2. The reliability follow-up appears only when task success is 1–3 AND Reliability is selected. Either condition on its own leaves it hidden.
  3. Core feedback remains visible to everyone, so positive experiences are still captured.

Test the setup before sharing

  • Try score 3 with Reliability, score 4 with Reliability, and score 3 without Reliability.
  • Change the earlier answer after visiting the follow-up page to check that the conditional question updates.

The preview below lists every possible question. Respondents see only the questions on their path. Open this template in the builder to test it with live answers.

Page 1

  1. 1. How often have you used the product in the last month? (required)

    Choose one

    DailySeveral times a weekAbout weeklyLess oftenThis is my first time

  2. 2. What were you mainly trying to do today?

    Choose one

    [Core task A][Core task B][Core task C]Something else

  3. 3. How well did the product help you complete that task? (required)

    1–7 scale (Not at all → Extremely well)

  4. 4. What worked especially well or got in your way?

    Long text

  5. 5. Which areas should we improve first?

    Choose all that apply

    NavigationSpeedReliabilityFeaturesHelp and supportNone of these

  6. Page 2: Context and next steps

  7. 6. Which part of the product feels hardest to use?

    Choose one

    Getting startedFinding a featureCompleting a taskUnderstanding resultsNothing in particular

  8. 7. What should we make easier next?

    Long text

  9. 8. How confident are you using the product on your own?

    1–7 scale (Not confident → Very confident)

  10. 9. What other task were you trying to complete?

    Short text

  11. 10. What reliability problem stopped you completing your task?

    Long text

Use this template →

Use the builder link to retain logic, piping, consent, scoring, and randomization. Plain text copies wording only; piped answers become editable placeholders.

How to read the results

Compare task success and reported friction by usage frequency. Treat the open-text themes as hypotheses to validate against support and product data.

Preview your edited survey on desktop and mobile, run a small pilot, and review an export before inviting the full audience. Adding questions is optional: keep the ones that support your decision.

Example results · fictional data

Compare feedback from different usage groups

40 fictional people rated how well the product helped with a recent task. Daily users and first-time users each account for 20 responses.

Q3 · 40 answers · avg 5

How well did the product help you complete that task?

  1. 1:
  2. 2:
  3. 3: 7
  4. 4: 6
  5. 5: 14
  6. 6: 7
  7. 7: 6

Illustration only. Calculated from 40 invented answer sets using Plumeform's analysis code. Your results depend on the people you recruit and the answers they give.

What you can take from this

The combined average hides differences in who answered. Use the interactive report to compare daily and first-time users before choosing which task to investigate.

What to do next

Keep the question tied to a recent task. Follow up on the written explanations privately and include only the aggregate charts you intend to share.

Filter the sample report

Keep building your study

Product-market fit

Learn which users would miss your product, what value they get from it, and what they would use instead.

Feature testing (Kano)

Collect paired reactions to the presence and absence of features, then explore use context and priorities.

Post-purchase experience

Understand a recent purchase, whether it met expectations, and what to improve after checkout.

Estimate participant time

Count the questions and reading load before confirming timing with a pilot.

Start

Start with this template.
Make it your own.

Use this template →Try the survey

Free to preview and customize. Publishing this template with its configured advanced features requires Pro.