FOR MARKET RESEARCH
Run client studies without the enterprise survey bill.
Run concept tests, pricing studies and other quantitative research with built-in screeners and quotas. Randomize the questions and keep participant IDs and quality flags in your export.
100 responses a month on Free. Pro is $15 a month. You can start without a credit card.
What you get
What you can do with Plumeform.
Screeners and interlocked quotas
Qualify respondents and cap the segments you need without tracking cells by hand while fieldwork is live.
Randomized concepts and experiment arms
Shuffle answer options, or the questions on a page, for each participant, or assign participants to experiment arms. Pages themselves are not rotated, so put concepts you want in random order on the same page.
Pricing and concept-study templates
Start with a concept-testing or Van Westendorp pricing template, then adapt the questions to your study.
Quality checks in the same workflow
Use attention checks, timing, participant IDs, speeder flags, and straight-line detection before exporting the client file.
FROM BRIEF TO CLEAN DATA
Build the sample you need for the study.
01
Screen
Set eligibility rules and quotas for the audience you want to study.
02
Test
Field concepts, messages, pricing, or segmentation work with randomized presentation and consistent study logic.
03
Deliver
Export responses with participant IDs and quality flags for your analysis and client report.
Founder-assisted pilot
Give me one existing client survey. I’ll build the Plumeform version for you.
Send me a questionnaire or current draft and I’ll recreate it in Plumeform. You can compare the workflow using a study you know.
Plan the practical details
Translate precision and expected response rate into a recruitment budget.
Use eligibility rules and quotas to collect the segments you need.
Understand experiment assignment before comparing results.