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TEMPLATES

Survey templates that are actually written.

Not blank shells with a title. Every template below comes with the questions, the scales, and the answer options already in place, drawn from how the pros run each study. Expand any of them to read every question, or get the whole set to open and edit in Plumeform. Free, no card.

CUSTOMER

NPS & customer satisfaction

The two-minute pulse on how customers feel: one number to track over time, one open question that tells you why.

  • How likely are you to recommend us to a friend or colleague?

    0–10 scale (NPS)

See all 5 questions
  • What is the main reason for your score?

    Long text

  • How would you rate your most recent experience?

    Very poorPoorOKGoodExcellent
  • Which of these did you interact with?

    ProductSupportBillingDocumentation
  • Can we follow up with you about your feedback?

    Yes, email meNo thanks

PRODUCT

Product-market fit

The Sean Ellis test: the single question that tells you whether you have something people would miss, plus the follow-ups that tell you what to do about it.

  • How would you feel if you could no longer use this product?

    Very disappointedSomewhat disappointedNot disappointed
See all 5 questions
  • What type of person do you think would most benefit from it?

    Short text

  • What is the main benefit you get from it?

    Long text

  • How can we improve it for you?

    Long text

  • What would you likely use instead if it went away?

    Short text

RESEARCH

Study screener + consent

A clean front door for a paid study: informed consent, screening questions, and an attention check before anyone reaches the real survey. Panel IDs pass through to your export.

  • I have read the information above and consent to take part.

    I consentI do not consent
See all 5 questions
  • In the last 30 days, how often did you shop online?

    Never (screen out)1–2 times3–5 times6+ times
  • Which age group are you in?

    18–2425–3435–4445–5455+
  • To show you are reading, please select 'Disagree' below.

    Strongly agreeAgreeDisagreeStrongly disagree
  • How confident are you using a computer for everyday tasks?

    Not at allSlightlyModeratelyVery

TEAM

Employee pulse (eNPS)

A short, safe check-in on how the team is doing, anonymous by default, with room to say the thing they'd say in a one-on-one.

  • How likely are you to recommend us as a place to work?

    0–10 scale (eNPS)

See all 5 questions
  • I have what I need to do my job well.

    Strongly disagreeDisagreeNeutralAgreeStrongly agree
  • I can see myself here in a year.

    Strongly disagreeDisagreeNeutralAgreeStrongly agree
  • My workload is sustainable.

    Strongly disagreeDisagreeNeutralAgreeStrongly agree
  • What is one thing we should start, stop, or keep doing?

    Long text

UX

Usability test debrief

Run after a task-based session to turn a gut feeling into a number you can compare across designs.

  • Overall, how easy or difficult was that task?

    1–7 scale (SEQ)

See all 5 questions
  • Where, if anywhere, did you get stuck?

    Long text

  • How well did the result match what you expected?

    Not at allSlightlyMostlyExactly
  • How confident are you that you completed the task correctly?

    Not confidentSomewhatConfidentVery confident
  • If you could change one thing about this flow, what would it be?

    Long text

EVENT

Post-event feedback

Sent within a day of the event while it's fresh: one rating, one net-promoter question, and what to fix for next time.

  • How would you rate the event overall?

    ★★★★★★★★★★★★★★
See all 5 questions
  • How likely are you to attend again?

    0–10 scale

  • What was the most valuable part?

    Short text

  • What would have made it better?

    Long text

  • How did you hear about it?

    EmailSocialA colleagueOther

CUSTOMER

Churn & cancellation

Shown at the moment someone cancels, while the reason is sharp in their mind. Three minutes that tell you which lever actually moves retention.

  • What is the main reason you're cancelling?

    Too expensiveMissing featuresSwitched to another toolDidn't use it enoughOther
See all 5 questions
  • What could we have done to keep you?

    Long text

  • Which tool are you moving to, if any?

    Short text

  • How likely are you to come back in the future?

    0–10 scale

  • Anything else you want us to know?

    Long text

WEB

Website feedback

A lightweight intercept for any page: what people came for, whether they found it, and what's missing.

  • What brought you to the site today?

    Researching a purchaseComparing optionsLooking for supportJust browsing
See all 5 questions
  • Did you find what you were looking for?

    Yes, easilyYes, with some diggingPartiallyNo
  • How easy was the site to use?

    Very hardHardOKEasyVery easy
  • What was missing or hard to find?

    Long text

  • How likely are you to recommend the site?

    0–10 scale

EDUCATION

Course & training evaluation

For workshops, courses and onboarding sessions: content, instructor and pace on one battery, plus what participants will actually do differently.

  • The content was relevant to my work.

    Strongly disagreeDisagreeNeutralAgreeStrongly agree
See all 6 questions
  • The instructor explained ideas clearly.

    Strongly disagreeDisagreeNeutralAgreeStrongly agree
  • The pace was right for me.

    Much too slowSlightly slowJust rightSlightly fastMuch too fast
  • What was the most valuable thing you learned?

    Short text

  • How confident are you applying this in your work?

    Not confidentSomewhatConfidentVery confident
  • What should we change for the next group?

    Long text

RESEARCH

Concept test

Put an idea, ad or feature in front of people before you build it: appeal, uniqueness, believability and intent, the four numbers that predict whether it lands.

  • How appealing is this idea to you?

    Not at allSlightlyModeratelyVeryExtremely
See all 6 questions
  • How different is it from what's already available?

    Not at all differentSlightlyModeratelyVery different
  • How believable is the claim it makes?

    Not believableSomewhatMostlyCompletely
  • How likely would you be to use or buy it?

    0–10 scale

  • In your own words, what is this product for?

    Long text

  • What, if anything, would stop you from trying it?

    Long text

Every one of these is one paste away in Plumeform's importer, and each carries the research-grade controls — attention checks, quotas, randomization, screening — that keep the data clean.

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