Your first draft, ready to edit.

CUSTOMER10 questions · ~2 min · 2 pages

NPS & customer satisfaction

Track customer recommendation, satisfaction, and effort alongside the written reasons behind each score.

• Simple logic
• Conditional questions
• Answer piping
• Pro to publish

• How likely are you to recommend us to a friend or colleague?

  0–10 scale (NPS)

How to run it · Name the product or service, choose a consistent customer segment, and define the experience period. Make contact details optional and ask for them only when follow-up is welcome.

PRODUCT9 questions · ~2 min · 2 pages

Product-market fit

Learn which users would miss your product, what value they get from it, and what they would use instead.

• How would you feel if you could no longer use this product?

  Choose one

  Very disappointedSomewhat disappointedNot disappointed

How to run it · Define what counts as an active user before sending invitations. Replace 'this product' with its name and compare users with similar opportunities to experience its value.

RESEARCH8 questions · ~1 min · 3 pages

Study screener + consent

A draft consent gate, a working eligibility branch, and an attention item for a study of online-shopping experiences.

• Advanced logic
• Consent gate
• Screening
• Attention check
• Pro to publish

• In the last 30 days, how often did you shop online?

  Choose one

  Never1–2 times3–5 times6+ times

How to run it · Replace the draft consent text with your study information and contact details. This example screens out people with no online purchases in the past 30 days. Adapt that rule, age eligibility, and panel endings before launch.

EVENT9 questions · ~2 min · 2 pages

Post-event feedback

Review event content, logistics, and future attendance intent, with room for specific improvements.

• How would you rate the event overall?

  1–5 scale

How to run it · Name the event and replace the session list with the actual program. Send while the experience is recent, and separate feedback from any marketing opt-in.

CUSTOMER9 questions · ~2 min · 2 pages

Churn & cancellation

Understand cancellation reasons, prior usage, and unmet needs without adding friction to cancellation.

• What is the main reason you're cancelling?

  Choose one

  Too expensiveMissing featuresSwitched to another toolDidn't use it enoughOther

How to run it · Offer the questionnaire alongside or after cancellation, without requiring it to cancel. Include reasons relevant to your product and allow people to skip detailed feedback.

WEB9 questions · ~2 min · 2 pages

Website feedback

Find out what visitors came to do, whether they succeeded, and where information or navigation fell short.

• What brought you to the site today?

  Choose one

  Researching a purchaseComparing optionsLooking for supportJust browsing

How to run it · Replace the purpose options with the site's main tasks. Use an optional invitation after people have had time to try the page, and do not block the task they came to complete.

EDUCATION10 questions · ~2 min · 2 pages

Course & training evaluation

Review course relevance, learning activities, and intended application with structured and written feedback.

• The content was relevant to my work.

  Choose one

  Strongly disagreeDisagreeNeutralAgreeStrongly agree

How to run it · Use the actual course name and learning objectives. Explain who sees the feedback and whether responses can be linked to learners. Do not promise anonymity unless the collection process supports it.

RESEARCH10 questions · ~2 min · 2 pages

Concept test

Test concept comprehension, appeal, relevance, and stated intent before investing in development.

• Randomized options
• Pro to publish

• How appealing is this idea to you?

  Choose one

  Not at allSlightlyModeratelyVeryExtremely

How to run it · Present a concrete concept description or image as a page stimulus or a question image. Use comparable stimuli for each concept and assign participants to conditions if exposure to multiple concepts would bias the comparison.

PRICING10 questions · ~2 min · 2 pages

Pricing study (Van Westendorp)

Collect four perceived price thresholds and purchasing context for an exploratory price-sensitivity study.

• At what price would this be so expensive you would not consider it? (USD per month)

  Number

How to run it · State one currency, one billing period, and exactly what is included before the four price questions. Adapt the draft USD/month wording if that is not your offer. Keep the same offer throughout.

MARKETING9 questions · ~2 min · 2 pages

Brand awareness tracker

Measure unaided recall, aided recognition, consideration, and familiarity in a defined market category.

• When you think of [category], which brands come to mind first?

  Short text

How to run it · Replace all brand and category placeholders. Preserve unaided recall before showing any brand names. Use a consistent audience and fielding method when tracking over time.

TEAM11 questions · ~4 min · 4 pages

Employee engagement

Explore resources, management, growth, and team culture with matrix questions and practical improvement priorities.

• How likely are you to recommend us as a place to work?

  0–10 scale (NPS)

How to run it · Define who can access responses and the minimum group size for reporting. Keep demographic cuts broad enough to avoid identifying colleagues, and explain the follow-up process before collecting feedback.

TEAM10 questions · ~3 min · 3 pages

Exit interview

Collect structured departure reasons and constructive feedback on the employee experience.

• What best describes why you're leaving?

  Choose one

  New opportunityCompensationManager or leadershipLack of growthWorkload or burnoutRelocation or personalRole wasn't what I expectedOther

How to run it · Explain confidentiality and who will read individual comments. Offer a way to skip sensitive questions and avoid using the survey as a substitute for responding to an urgent workplace concern.

MARKETING10 questions · ~3 min · 3 pages

Message testing (MaxDiff)

Compare a short set of messages with a best/worst choice task, relevance ratings, and comprehension feedback.

• Best / worst choice

• Which best describes you?

  Choose one

  [Target segment A][Target segment B]Neither

How to run it · Replace the message and audience placeholders with concrete alternatives. Keep messages comparable in length. This template uses one best/worst choice set; it is not a full experimental MaxDiff design.

PRICING9 questions · ~3 min · 3 pages

Budget allocation (constant sum)

Use a fixed 100-point allocation to explore improvement priorities, purchasing context, and trade-offs.

• Point allocation

• You have 100 points to spend on improvements. How would you split them?

  Allocate 100 points

  Lower priceFaster performanceMore integrationsBetter supportSimpler interfaceStronger security

How to run it · Replace the improvement list and explain that points are hypothetical priorities, not a payment commitment. Keep the total at 100 unless you deliberately want another allocation task.

PRODUCT10 questions · ~2 min · 4 pages

Feature testing (Kano)

Collect paired reactions to the presence and absence of features, then explore use context and priorities.

• How would you feel if [Feature A] WERE available?

  Choose one

  I would like itI expect itI am neutralI could tolerate itI would dislike it

How to run it · Describe Feature A and Feature B concretely. Keep both directions of each question pair and all five answer categories. Ask about functionality, not an appealing marketing name.

UX13 questions · ~3 min · 4 pages

Usability benchmark (task-based)

Compare task success and difficulty across two tasks, then capture overall usability and improvement priorities.

• Were you able to complete Task 1?

  Choose one

  Yes, easilyYes, with difficultyNo, I gave upNo, I thought I finished but didn't

How to run it · Replace Task 1 and Task 2 with testable instructions and define success before sessions. Ask each task's questions immediately afterward. Keep task wording and recruitment consistent across comparisons.

RESEARCH14 questions · ~3 min · 5 pages

Decision study (comprehension gate)

Pilot an illustrative choice task with a consent gate, scored comprehension checks, a recap branch, and debrief questions.

• Advanced logic
• Page branching
• AND / OR rules
• Quiz scoring
• Consent gate
• Pro to publish

• Comprehension check: if you choose the gamble and it fails, what do you receive?

  Choose one

  Nothing from that roundThe certain amount anywayHalf the gamble amount

How to run it · Replace the draft consent and payout instructions, decide how a round is selected, and implement payment through your own process. Test both comprehension outcomes. The template does not calculate or send bonus payments.

NONPROFIT10 questions · ~2 min · 3 pages

Donor & supporter

Understand supporter motivations, trust, communication preferences, and opportunities to stay involved.

• How would you describe your support?

  Choose one

  Monthly giverOne-off donorVolunteerFundraiser or event participantSupporter, not yet a donor

How to run it · Adapt the donation and communication options to your organization. Separate active and lapsed supporters in analysis, and do not treat a survey preference as permission to change marketing consent.

COMMUNITY11 questions · ~3 min · 3 pages

Community & membership

Explore community participation, belonging, barriers, and priorities for shared activities and resources.

• How long have you been part of this community?

  Choose one

  Less than 3 months3–12 months1–3 yearsMore than 3 years

How to run it · Use the community's actual activities and publish how feedback will be used. Make the survey available to readers as well as frequent contributors, and avoid requiring public identification.

MARKETING12 questions · ~2 min · 4 pages

Market segmentation

Explore needs, behavior, attitudes, and purchasing context for a market segmentation analysis.

• Which best describes your role?

  Choose one

  Founder or ownerExecutiveManagerIndividual contributorConsultant or freelanceStudentOther

How to run it · Replace the problem, role, and tool placeholders with your category. Decide which variables describe segments and which will be used to validate them; collect only relevant profile information.

PRODUCT10 questions · ~2 min · 2 pages

Product feedback

Find the friction behind a product rating and identify the next experience improvement.

• Advanced logic
• Conditional questions
• AND / OR rules
• Pro to publish

• How often have you used the product in the last month?

  Choose one

  DailySeveral times a weekAbout weeklyLess oftenThis is my first time

How to run it · Replace the example tasks with the workflows you can improve. Invite users after they finish the task rather than interrupting them mid-flow.

CUSTOMER8 questions · ~2 min · 2 pages

Post-purchase experience

Understand a recent purchase, whether it met expectations, and what to improve after checkout.

• What did you purchase?

  Choose one

  [Product or service A][Product or service B][Product or service C]Another item

How to run it · Replace product placeholders with the actual order categories. Send after delivery or first use, and keep the survey separate from review incentives.

CUSTOMER10 questions · ~2 min · 4 pages

Service quality check-in

Review a recent service interaction across effort, clarity, resolution, and preferred support channels.

• Advanced logic
• Page branching
• Conditional questions
• AND / OR rules
• Pro to publish

• Which service channel did you use?

  Choose one

  PhoneEmailLive chatIn personOther

How to run it · Use the channels your team supports. Trigger after an interaction closes, and make clear that feedback is optional and will not affect service.

WEB7 questions · ~2 min · 3 pages

Website exit

Learn why visitors are leaving, whether they completed their task, and what would help them continue.

• Simple logic
• Page branching
• AND / OR rules

• Did you find what you came here for?

  Choose one

  Yes, completelyPartlyNoI was just browsing

How to run it · Use a delayed or exit-intent invitation only where it will not interrupt checkout or form completion. Keep the intercept optional and brief.

COMMUNITY8 questions · ~1 min · 2 pages

Volunteer experience

Understand whether volunteers feel prepared and supported, and what would improve their experience.

• How long have you volunteered with us?

  Choose one

  This was my first timeLess than 6 months6–12 months1–3 yearsMore than 3 years

How to run it · Send after a shift or project milestone. Explain how responses will be used and avoid collecting identifying detail in small volunteer groups.

NONPROFIT8 questions · ~2 min · 2 pages

Program outcomes check-in

Collect participant-reported progress, program experience, and useful next support.

• Which program or service did you take part in?

  Choose one

  [Program A][Program B][Program C]Another program

How to run it · Use outcome wording tied to your program model. Participation should be voluntary; do not collect sensitive personal details unless the study has an approved need and safeguards.

TEAM9 questions · ~2 min · 3 pages

Candidate experience

Improve recruiting communication and interviews with structured candidate feedback.

• What was the outcome of your application?

  Choose one

  I was offered the roleI wasn't offered the roleI withdrewStill in process

How to run it · Invite candidates only after communicating the hiring outcome. Keep it optional and explain who can read their responses.

EVENT13 questions · ~3 min · 4 pages

Event registration & needs

Plan an event around attendee interests, access needs, and participation preferences.

• Simple logic
• Conditional questions
• Pro to publish

• Your name

  Short text

How to run it · Collect only the details needed to plan the event. Ask accessibility needs in a respectful, optional way and state who will use the information.

PRODUCT8 questions · ~3 min · 2 pages

Jobs-to-be-done & switching

Understand the situation that started a search, competing alternatives, and the outcome a customer wanted.

• Simple logic
• Conditional questions
• Pro to publish

• Which best describes your decision?

  Choose one

  Switched from another solutionBought this type of product for the first timeConsidered it but did not buy

How to run it · Send soon after a purchase or switch. Replace 'this product' with its name and ask about a specific recent decision.

CUSTOMER8 questions · ~3 min · 2 pages

Sales win/loss

Find out how buyers evaluated an offer and why they bought, chose an alternative, or postponed.

• Conditional questions
• Pro to publish

• What was the outcome of your evaluation?

  Choose one

  Chose this offerChose another providerPostponed the decision

How to run it · Invite won, lost and no-decision buyers after the decision. Explain who can read answers and keep sales follow-up separate.

TEAM7 questions · ~2 min · 2 pages

Employee onboarding: 7 / 30 / 90 days

Check role clarity, access to resources, and support as new hires settle in.

• Conditional questions
• Pro to publish

• Which check-in are you completing?

  Choose one

  Day 7Day 30Day 90

How to run it · Copy this questionnaire for day 7, 30 and 90 and group the surveys in a study. Arrange invitations externally and explain whether answers are identifiable.

EDUCATION7 questions · ~2 min · 2 pages

Training pre/post assessment

Measure knowledge before and after training and capture opportunities to apply it.

• Conditional questions
• Quiz scoring
• Pro to publish

• When are you taking this assessment?

  Choose one

  Before trainingImmediately after trainingFollow-up

How to run it · This example teaches data handling. Replace the quiz with course-specific questions, verify every answer key, and use separate linked pre/post surveys with identical measures.

MARKETING8 questions · ~3 min · 2 pages

Ad, packaging & logo testing

Evaluate a creative's comprehension, appeal and fit before launch.

• In your own words, what does this design communicate?

  Long text

How to run it · Add the creative as the first page image in Gallery. Duplicate the survey for each version or configure experimental arms; keep wording identical across versions.

RESEARCH7 questions · ~1 min · 5 pages

Gabor–Granger price ladder

Explore stated willingness to buy an identical offer at a sequence of prices.

• Simple logic
• Page branching

• Would you buy this offer for $10 per month?

  Choose one

  YesNo

How to run it · Specify the offer and currency in the welcome screen. This ascending USD/month ladder skips higher prices after a No. Replace all price points before launch; order can influence answers.

RESEARCH7 questions · ~2 min

Experience diary check-in

Capture a short account of a recent experience across repeated study waves.

• Conditional questions
• Pro to publish

• When did the experience happen?

  Date

How to run it · Create one survey per wave in a study, reuse a pseudonymous participant ID, and arrange the invitation schedule externally. Do not ask people to recreate distant experiences.

TEAM7 questions · ~3 min · 2 pages

360-degree feedback questionnaire

Collect behavior-based feedback from self, peers, reports and managers.

• What is your working relationship to [Person]?

  Choose one

  SelfManagerPeerDirect reportOther

How to run it · Replace [Person] and define the observation period. Arrange reviewer assignments outside this questionnaire. Explain who can see raw responses; only distribute grouped results above your agreed confidentiality threshold.