CUSTOMER5 questions
The two-minute pulse on how customers feel: one number to track over time, one open question that tells you why.
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What is the main reason for your score?
Long text
How would you rate your most recent experience?
Very poorPoorOKGoodExcellent
Which of these did you interact with?
ProductSupportBillingDocumentation
Can we follow up with you about your feedback?
Yes, email meNo thanks
HOW TO RUN IT · Send quarterly to the same segment so the trend line means something; the verbatims from question 2 are the real product.
PRODUCT5 questions
The Sean Ellis test: the single question that tells you whether you have something people would miss, plus the follow-ups that tell you what to do about it.
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What type of person do you think would most benefit from it?
Short text
What is the main benefit you get from it?
Long text
How can we improve it for you?
Long text
What would you likely use instead if it went away?
Short text
HOW TO RUN IT · Survey people who used the product at least twice in the last two weeks; 40%+ "very disappointed" is the classic PMF bar.
RESEARCH5 questions
A clean front door for a paid study: informed consent, screening questions, and an attention check before anyone reaches the real survey. Panel IDs pass through to your export.
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In the last 30 days, how often did you shop online?
Never (screen out)1–2 times3–5 times6+ times
Which age group are you in?
18–2425–3435–4445–5455+
To show you are reading, please select 'Disagree' below.
Strongly agreeAgreeDisagreeStrongly disagree
How confident are you using a computer for everyday tasks?
Not at allSlightlyModeratelyVery
HOW TO RUN IT · Pair the screen-out option with Plumeform's screen-out logic and a Prolific screen-out redirect so ineligible people exit cleanly.
TEAM5 questions
A short, safe check-in on how the team is doing, anonymous by default, with room to say the thing they'd say in a one-on-one.
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I have what I need to do my job well.
Strongly disagreeDisagreeNeutralAgreeStrongly agree
I can see myself here in a year.
Strongly disagreeDisagreeNeutralAgreeStrongly agree
My workload is sustainable.
Strongly disagreeDisagreeNeutralAgreeStrongly agree
What is one thing we should start, stop, or keep doing?
Long text
HOW TO RUN IT · Keep it anonymous and share results with the team within a week — the fastest way to kill a pulse survey is silence afterwards.
UX5 questions
Run after a task-based session to turn a gut feeling into a number you can compare across designs.
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Where, if anywhere, did you get stuck?
Long text
How well did the result match what you expected?
Not at allSlightlyMostlyExactly
How confident are you that you completed the task correctly?
Not confidentSomewhatConfidentVery confident
If you could change one thing about this flow, what would it be?
Long text
HOW TO RUN IT · Ask immediately after each task, not at the end of the session — SEQ scores decay fast once people rationalize.
EVENT5 questions
Sent within a day of the event while it's fresh: one rating, one net-promoter question, and what to fix for next time.
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How likely are you to attend again?
0–10 scale (NPS)
What was the most valuable part?
Short text
What would have made it better?
Long text
How did you hear about it?
EmailSocialA colleagueOther
HOW TO RUN IT · Send the morning after with the subject 'One minute on yesterday?' — response rates halve after 48 hours.
CUSTOMER5 questions
Shown at the moment someone cancels, while the reason is sharp in their mind. Three minutes that tell you which lever actually moves retention.
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What could we have done to keep you?
Long text
Which tool are you moving to, if any?
Short text
How likely are you to come back in the future?
0–10 scale (NPS)
Anything else you want us to know?
Long text
HOW TO RUN IT · Embed it in the cancellation flow itself, before the confirmation screen — a day-later email gets a fraction of the honesty.
WEB5 questions
A lightweight intercept for any page: what people came for, whether they found it, and what's missing.
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Did you find what you were looking for?
Yes, easilyYes, with some diggingPartiallyNo
How easy was the site to use?
Very hardHardOKEasyVery easy
What was missing or hard to find?
Long text
How likely are you to recommend the site?
0–10 scale (NPS)
HOW TO RUN IT · Link or iframe-embed it on your highest-exit pages first; that's where the missing-content answers live.
EDUCATION6 questions
For workshops, courses and onboarding sessions: content, instructor and pace on one battery, plus what participants will actually do differently.
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The instructor explained ideas clearly.
Strongly disagreeDisagreeNeutralAgreeStrongly agree
The pace was right for me.
Much too slowSlightly slowJust rightSlightly fastMuch too fast
What was the most valuable thing you learned?
Short text
How confident are you applying this in your work?
Not confidentSomewhatConfidentVery confident
What should we change for the next group?
Long text
HOW TO RUN IT · Run it in the room before people leave; completion drops to ~30% once they're back at their desks.
RESEARCH6 questions
Put an idea, ad or feature in front of people before you build it: appeal, uniqueness, believability and intent, the four numbers that predict whether it lands.
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How different is it from what's already available?
Not at all differentSlightlyModeratelyVery different
How believable is the claim it makes?
Not believableSomewhatMostlyCompletely
How likely would you be to use or buy it?
0–10 scale (NPS)
In your own words, what is this product for?
Long text
What, if anything, would stop you from trying it?
Long text
HOW TO RUN IT · Show the concept as an image or short paragraph on the welcome screen, and test 2–3 concepts as A/B arms with the experiment feature.
PRICING6 questions
The four price-sensitivity questions that map where 'too cheap to trust' ends and 'too expensive to consider' begins — the defensible way to pick a price point.
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At what price would it be getting expensive, but you'd still consider it?
Number
At what price would it feel like a bargain — a great buy for the money?
Number
At what price would it be so cheap you'd doubt the quality?
Number
How do you currently solve this problem?
A paid toolA free toolSpreadsheets / manualI don't
What would make the higher price feel justified?
Long text
HOW TO RUN IT · Describe the product concretely before asking, and plot the four cumulative curves; the crossings mark your acceptable price range.
MARKETING5 questions
Unaided recall first, aided recognition second, then the associations people actually hold. Run it quarterly and the deltas become your marketing scoreboard.
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Which of these brands have you heard of?
[Your brand][Competitor A][Competitor B][Competitor C]None of these
Which one would you consider first for your next purchase?
[Your brand][Competitor A][Competitor B][Competitor C]None
Which words fit [Your brand]?
TrustworthyInnovativeGood valuePremiumOutdatedComplicated
Where have you seen or heard about [Your brand] recently?
Long text
HOW TO RUN IT · Never reorder the questions — unaided recall must come before any brand names appear, and option shuffle should stay on for the aided list.
CUSTOMER3 questions
Customer Effort Score is the best single predictor of churn after a support contact: how hard did we make it to get help?
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HOW TO RUN IT · Trigger it within an hour of ticket close and keep it to three questions — effort surveys about effort should be effortless.
PRODUCT5 questions
One month in: did they reach the moment your product is for, what almost stopped them, and what nearly made them leave.
How far have you gotten with the product so far?
Still exploringSet up, not yet in routineUsing it weeklyIt's part of how I work
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How easy was getting started?
Very hardHardOKEasyVery easy
What almost stopped you during setup?
Long text
What convinced you to keep going?
Short text
How likely are you to recommend us so far?
0–10 scale (NPS)
HOW TO RUN IT · Send only to accounts that activated; pair with the churn template for the ones that didn't.
PRODUCT4 questions
Force a ranking instead of a wish list: what would people actually trade, and what would they pay more for.
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Which ONE would you pay more for?
[Feature A][Feature B][Feature C][Feature D][Feature E]None of them
What's missing from this list entirely?
Long text
How often do you hit the problem your top pick solves?
DailyWeeklyMonthlyRarely
HOW TO RUN IT · Cap the list at 6 options — ranking quality collapses beyond that. For bigger lists, use the MaxDiff question type instead.
RESEARCH6 questions
A tested, inclusive demographics battery to append to any study: age, gender, education, work, income and region, with prefer-not-to-say throughout.
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How do you describe your gender?
WomanManNon-binarySelf-describePrefer not to say
What is the highest level of education you've completed?
High school or lessSome collegeBachelor's degreeGraduate degreePrefer not to say
What best describes your work situation?
Employed full-timeEmployed part-timeSelf-employedStudentNot currently workingRetiredPrefer not to say
What was your household income last year?
Under $25k$25k–$50k$50k–$100k$100k–$150kOver $150kPrefer not to say
Where do you live?
North AmericaSouth AmericaEuropeAfricaMiddle EastAsiaOceania
HOW TO RUN IT · Put demographics last — leading with them raises drop-off and primes answers. Every question here is optional by design.
TEAM7 questions · 3 pages
The annual engagement survey done properly: a driver battery you can benchmark year over year, plus the open questions that tell you what the numbers mean.
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How much do you agree with each statement?
- — I know what is expected of me at work
- — I have the tools and resources I need
- — My manager gives me useful feedback
- — I have opportunities to learn and grow
- — My work makes good use of my strengths
- — I feel comfortable raising concerns
- — My workload is sustainable
- — I understand how my work supports the strategy
Strongly disagreeDisagreeNeutralAgreeStrongly agree
Thinking about your immediate team:
- — People here treat each other with respect
- — We hold each other to a high standard
- — Decisions get made at the right pace
- — New people are set up to succeed
Strongly disagreeDisagreeNeutralAgreeStrongly agree
How likely are you to still be here in a year?
0–10 scale (Very unlikely → Very likely)
What is the single best thing about working here?
Long text
What should we start, stop, or keep doing?
Long text
Anything you want leadership to hear that this survey didn't ask?
Long text
HOW TO RUN IT · Run it once or twice a year, never anonymously-but-not-really — if the team count is small, say plainly which cuts you will and won't look at.
TEAM6 questions · 2 pages
What you can only learn on the way out. Structured enough to aggregate across leavers, open enough to catch the real reason.
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What specifically prompted you to start looking?
Long text
Looking back, how much do you agree?
- — I was paid fairly for my work
- — My manager supported my development
- — I had a realistic picture of the role when I joined
- — I could see a path forward here
- — I would recommend this company to a friend
Strongly disagreeDisagreeNeutralAgreeStrongly agree
What could we have done to keep you?
Long text
What should we tell the next person in your role?
Long text
Would you consider coming back one day?
YesMaybeNo
HOW TO RUN IT · Send after the decision is final and pay is settled — before that you get diplomacy, not data. Aggregate quarterly; never act on a single response.
MARKETING6 questions · 2 pages
Which of your value propositions actually pulls. MaxDiff forces trade-offs, so you get a real ranking instead of six messages all rated 'important'.
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Of these statements about [product], which is MOST and which is LEAST compelling?
Pick the most and least important
[Message 1 — the speed claim][Message 2 — the price claim][Message 3 — the trust claim][Message 4 — the simplicity claim][Message 5 — the outcome claim]
In your own words, what would [product] do for you?
Long text
How likely would you be to click an ad with your MOST compelling message?
0–10 scale (Not at all → Very likely)
Was anything in those statements confusing or hard to believe?
NothingOne of themSeveral of them
If you picked one or several — which, and why?
Long text
HOW TO RUN IT · Keep messages to one sentence each and roughly equal length — MaxDiff measures appeal, and length is a confound.
PRICING5 questions · 2 pages
Where people would actually spend. Splitting a fixed budget across options reveals priorities that rating scales flatten out.
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Why did you weight your top choice highest?
Long text
What do you currently pay per month for tools in this category? (USD)
Number
Who approves that spending?
I doMy managerFinance or procurementNobody — it's personal spend
How satisfied are you with the value you get today?
1–7 scale (Very dissatisfied → Very satisfied)
HOW TO RUN IT · Use a round number people can divide easily (100). Pair it with the Van Westendorp template for a full pricing picture.
PRODUCT6 questions · 3 pages
The functional/dysfunctional question pair that sorts features into must-haves, performance drivers, and delighters — instead of one undifferentiated wish list.
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How would you feel if [Feature A] were NOT available?
I would like itI expect itI am neutralI could tolerate itI would dislike it
How would you feel if [Feature B] WERE available?
I would like itI expect itI am neutralI could tolerate itI would dislike it
How would you feel if [Feature B] were NOT available?
I would like itI expect itI am neutralI could tolerate itI would dislike it
If we could only build one this quarter, which should it be?
[Feature A][Feature B]Neither — something else
If neither, what should we build instead?
Long text
HOW TO RUN IT · Ask both directions for each feature, and keep the list to 3–5 features or the survey gets exhausting fast.
UX9 questions · 3 pages
A repeatable measurement you can run against every redesign: per-task success, difficulty and confidence, plus an overall ease score to trend.
Were you able to complete Task 1?
Yes, easilyYes, with difficultyNo, I gave upNo, I thought I finished but didn't
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How easy or difficult was Task 1?
1–7 scale
Where, if anywhere, did Task 1 slow you down?
Long text
Were you able to complete Task 2?
Yes, easilyYes, with difficultyNo, I gave upNo, I thought I finished but didn't
How easy or difficult was Task 2?
1–7 scale
Where, if anywhere, did Task 2 slow you down?
Long text
Thinking about the whole experience:
- — I found this easy to use
- — I felt confident using it
- — I needed to learn a lot before I could get going
- — Things were where I expected them to be
Strongly disagreeDisagreeNeutralAgreeStrongly agree
Overall, how easy was this to use?
1–7 scale (Very difficult → Very easy)
If you could change one thing, what would it be?
Long text
HOW TO RUN IT · Ask the per-task questions immediately after each task, not at the end — retrospective difficulty ratings drift toward 'fine'.
RESEARCH11 questions · 4 pages
The risky-choice scaffold with a scored comprehension gate: participants who show they understood the payoff rules skip straight to the task, everyone else gets one recap page first. Built on score branching — no workarounds.
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Comprehension check: if you choose the gamble and it fails, what do you receive?
Nothing from that roundThe certain amount anywayHalf the gamble amount
Comprehension check: how is your bonus decided?
My average earnings across all roundsOne round is picked at random and paid for realThe final round only
A quick recap before the task: a failed gamble pays nothing for that round, and ONE round — picked at random — is paid for real. Ready?
I've re-read the rules and I'm ready
Round 1 — which do you choose?
$2.00 for sure50% chance of $4.50, otherwise nothing
Round 2 — which do you choose?
$2.00 for sure50% chance of $6.00, otherwise nothing
Round 3 — which do you choose?
$3.50 for sure25% chance of $16.00, otherwise nothing
How confident are you that you chose well?
1–7 scale (Not at all → Completely)
In a sentence or two, how did you decide between the sure amounts and the gambles?
Long text
Did anything about the task seem unusual or unclear?
NoYes
If yes, what?
Long text
HOW TO RUN IT · State the bonus rule in your consent text and pair the export's score column with Prolific's bulk bonus tool. Replace the lottery pairs with your own stakes.
RESEARCH8 questions · 3 pages
The scaffolding around an academic study: consent, an attention check, a placeholder for your measures, suspicion probe, and a proper debrief block.
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Which age group are you in?
18–2425–3435–4445–5455–6465+Prefer not to say
[Replace with your instrument] Please indicate how much you agree:
- — [Item 1]
- — [Item 2]
- — [Item 3]
- — [Item 4]
- — [Item 5]
Strongly disagreeDisagreeSomewhat disagreeSomewhat agreeAgreeStrongly agree
To show you are reading carefully, please select 'Somewhat disagree'.
Strongly disagreeDisagreeSomewhat disagreeSomewhat agreeAgree
What do you think this study was about?
Long text
Did anything about the task seem unusual or unclear?
NoYes
If yes, what?
Long text
Any technical problems or comments for the researchers?
Long text
HOW TO RUN IT · Replace the placeholder battery with your instrument, keep the attention check and the suspicion probe, and put the debrief text on the final page.
HEALTH7 questions · 3 pages
Access, communication, dignity and outcome — the four things patient experience surveys consistently find matter most, in language patients actually use.
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How long did you wait for an appointment?
Same dayWithin a week1–2 weeks3–4 weeksMore than a month
During your visit, how much do you agree?
- — I was treated with dignity and respect
- — Things were explained in a way I could understand
- — I was given enough time
- — I was involved in decisions about my care
- — I knew what would happen next when I left
Strongly disagreeDisagreeNeutralAgreeStrongly agree
Overall, how would you rate your experience?
0–10 scale (Very poor → Excellent)
What went well?
Long text
What would have made your experience better?
Long text
Would you like someone to contact you about this feedback?
No thank youYes, please
HOW TO RUN IT · Keep it separate from clinical outcome data and say so on the welcome screen; people answer honestly when they believe it won't affect their care.
NONPROFIT6 questions · 2 pages
Why supporters give, what would make them give again, and how they want to hear from you — the three levers behind retention.
How would you describe your support?
Monthly giverOne-off donorVolunteerFundraiser or event participantSupporter, not yet a donor
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What first prompted you to support us?
Personal connection to the causeSomeone I know askedA campaign or appealAn eventMedia coverageOther
How much do you agree?
- — I understand how my donation is used
- — I hear from this organisation the right amount
- — I trust this organisation to spend money well
- — I feel my support makes a difference
Strongly disagreeDisagreeNeutralAgreeStrongly agree
How would you like to hear from us?
Email newsletterImpact reportsEvent invitationsText messagesPostPlease contact me less
How likely are you to support us again in the next year?
0–10 scale (Not at all likely → Extremely likely)
What would make you more likely to keep supporting us?
Long text
HOW TO RUN IT · Send to lapsed and active donors separately; the same questions read very differently to each, and mixing them muddies the analysis.
EDUCATION7 questions · 2 pages
Feedback while you can still act on it. Halfway through a course, students tell you what to adjust for the second half — end-of-course surveys only help the next cohort.
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How much of the material are you keeping up with?
All of itMost of itAbout halfFalling behind
Which formats help you learn most? (choose up to two)
LecturesReadingsDiscussionPractical exercisesGroup workRecorded material
What is one thing I should change for the second half?
Long text
What is one thing I should definitely keep?
Long text
Is there anything getting in the way of your learning that I should know about?
NoYes — and I'm happy to say whatYes — but I'd rather not say here
If you're happy to say:
Long text
HOW TO RUN IT · Report back what you changed in the next session. Nothing kills mid-course feedback faster than silence.
EVENT9 questions · 3 pages
Registration that doubles as planning data: sessions people want, dietary and access needs, and what would make the event worth their day.
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Email address
Email
Organisation and role
Short text
Which sessions are you most interested in?
[Session A][Session B][Session C][Workshop]Networking only
Will you join us for lunch?
YesNo
Any dietary requirements?
Short text
Do you have any accessibility requirements we should arrange for?
Long text
What would make this event genuinely worth your time?
Long text
How did you hear about the event?
EmailSocial mediaA colleagueOur websiteOther
HOW TO RUN IT · Keep required fields to name and email — every extra required field costs registrations. Ask access needs plainly and act on them.
COMMUNITY7 questions · 2 pages
For a user group, forum, association or open-source community: who's here, what they get from it, and what would make them participate more.
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How would you describe your participation?
I mostly readI occasionally postI post regularlyI help run things
How much do you agree?
- — I get real value from being here
- — It's easy to find what I'm looking for
- — Newcomers are made welcome
- — The tone here is respectful
- — I know how to get involved if I want to
Strongly disagreeDisagreeNeutralAgreeStrongly agree
What do you come here for?
Answers to specific questionsKeeping up with newsMeeting peopleSharing my workHelping othersJob or project opportunities
Rank what you'd like more of:
Rank the options
Events and meetupsWritten guidesQ&A and supportShowcases of members' workJob board
What would make you participate more?
Long text
What's one thing that should change?
Long text
HOW TO RUN IT · Post results publicly afterwards — communities respond to surveys far better when they've seen the last one's results.
TEAM6 questions · 2 pages
How your hiring process feels from the other side — sent to everyone you interviewed, including the people you turned down.
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Thinking about the process:
- — The job description matched what I was interviewed for
- — I knew what to expect at each stage
- — The timeline was communicated clearly
- — Interviewers were prepared and on time
- — I was treated with respect throughout
- — The process took a reasonable amount of time
Strongly disagreeDisagreeNeutralAgreeStrongly agree
How likely are you to recommend applying here to a friend?
0–10 scale (Not at all likely → Extremely likely)
What was the best part of the process?
Long text
What was frustrating or would you change?
Long text
Would you apply here again in future?
YesMaybeNo
HOW TO RUN IT · Send it to rejected candidates too, and only after decisions are communicated. Their answers are the honest ones, and the ones that protect your employer brand.
MARKETING8 questions · 3 pages
The three-block structure segmentation studies need: who people are, what they do, and what they believe — enough to cluster on afterwards.
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How large is your organisation?
Just me2–1011–5051–200201–1,000More than 1,000
Which industry are you in?
Software or ITEducationHealthcareFinanceRetail or e-commerceManufacturingGovernment or nonprofitMedia or marketingOther
How often do you [do the core behavior]?
DailyA few times a weekWeeklyMonthlyA few times a yearNever
Which tools do you use for this today?
[Tool A][Tool B][Tool C]SpreadsheetsPen and paperNothing in particular
Roughly how many hours a month does this take you?
Number
How much do you agree?
- — I'd rather pay more for something that just works
- — I like trying new tools before others do
- — I need approval before I can buy software
- — Doing this well is important to my job
- — I'd switch tools if something clearly better appeared
Strongly disagreeDisagreeNeutralAgreeStrongly agree
In your own words, what's the hardest part of this for you?
Long text
HOW TO RUN IT · Segmentation needs volume: aim for 300+ completes before clustering, and keep every question answerable without thinking hard.