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Build a survey worth answering.

Build a survey for your customers, your team, or your next study. Start with a template, add branching where you need it, and follow the responses as they arrive.

Start free →
An embedded surveyLive demo · answers are saved
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A free online survey builder with 100 responses every month. No credit card required.

Explore all survey templates

TWO WAYS TO ASK

One question at a time. Or all at once.

Show one question per screen, or let people work through a page of questions together. Both formats are included on every plan. Try the toggle to compare them.

Your daily ritual

1 of 3

Which do you reach for first?

Coffee
Tea
Next question →

Same questions. Two ways to answer. Both included on every plan.

LOGIC & PIPING

Ask follow-ups that fit the answer.

Use answers to choose the next page or skip questions that don't apply. On Pro, you can also reuse an earlier answer in a later question: {{q:name}}Adi turns into whatever the person typed. And you can edit a running survey without breaking the answers you already have.

A path for every answer

Do you run surveys today?

If yes · Ask a follow-up

What would you improve?

If no · Skip to the end

Thanks for your time.

Choose an answer to see where it leads.

RESULTS

Watch answers land, live.

Charts update as responses arrive. Open an individual response or filter the results by an answer. Answers are saved page by page, so you can see which question people stop at, even when they never finish. All of it is on every plan.

Sample responses · this week

45responses

Add a response and watch the chart update. No refresh needed.

Academic research

Response quality checks, built in.

Set eligibility rules before you launch, track response quality while you collect, and keep those checks in your export. Panel IDs, completion codes, one response per participant and quality flags are free. Attention checks, screening, quotas, randomization and time locks are Pro.

Built for researchers →

The research controls are on Pro. $15 for 10,000 responses a month.

Attention & speed checks
Flag unusually fast responses and repeated answer patterns for review on every plan, and failed attention checks on Pro.
Quotas & screenersPRO
Screen respondents in or out on their answers, and stop collecting once a segment fills.
RandomizationPRO
Shuffle questions and options to reduce the effect of their position in the survey.
Minimum-time locksPRO
Keep a question on screen for a minimum time before respondents can continue. How long every response took is recorded on every plan.
Panel-ready
Works with Prolific, CloudResearch Connect and MTurk on every plan: participant IDs captured, completion codes and redirects, one response per participant.
Quality flags in your export
Quality flags stay attached in CSV exports (and XLSX on Pro), so you can apply your exclusion rules in analysis.

Embed anywhere

Let people answer on your own page.

Embed a survey in your website or app. People can answer there, and you can read their responses in your Plumeform dashboard.

Inline, popup, or floating launcher. Included on every plan.

See how to embed a survey
your-site.com / journalYour site
fieldnotes.Ideas for everyday work

The weekly read

Make room for better work.

A few small rituals can make a busy week feel simpler. Start with a little space to think.

Embedded survey

Was this guide helpful?

Try it: choose an answer and send a sample response.

plumeformDemo dashboard

Survey results

Guide feedback

Total responses

24

Source: embedded survey

Was this guide helpful?

Latest response

Earlier

Very helpful

Response #24 · Website embed

Send a sample and watch it arrive here.

Interactive demo with sample data. Nothing is submitted or saved.

Thirty ways to ask

Choose how people answer.

The free plan has 21 of the 30 question types, including the ones research depends on: best–worst, constant sum, semantic differential, ranking and the Kano pair. Sliders step or run continuous, ratings come as stars or faces, and dates ask for a time or a range. Pro adds the research instruments (price sensitivity, pairwise comparison, Q-sort, card sorting, click maps, highlighting, conjoint and reaction-time tasks) and file upload, which can record a voice answer too, because files take storage.

How to choose a question type

Trade-offs

Research

Scales

Choice

Text & more

Best / worst

Trade-offs

Which matters most in a notes app, and which least?

Pick one of each.

  • Works offline
  • Fast search
  • Shared notebooks
  • Dark mode

Results give every item a best–worst score.

1 of 23

Working examples. Nothing you type or draw leaves this page.

All 30 question types

  • Multiple choice
  • Checkboxes
  • Short text
  • Long text
  • Rating
  • NPS
  • Slider
  • Likert matrix
  • Dropdown
  • Email
  • Number
  • Date
  • Phone
  • Address
  • Image choice
  • Ranking
  • Best / worst
  • Constant sum
  • Semantic differential
  • Kano pair
  • Price sensitivityPRO
  • Pairwise comparisonPRO
  • Q-sortPRO
  • Card sortPRO
  • Click mapPRO
  • HighlightPRO
  • ConjointPRO
  • Reaction timePRO
  • Signature / sketch
  • File uploadPRO

Ready-made in the picker: Yes / No, Website, Time, Date range, Country, US state, Faces, Employee NPS, First-click test, Implicit association (IAT), Sketch, Voice answer.

After the answers arrive

See how the answers compare.

Compare groups in a cross-tab on every plan, and on Pro run a significance test on the difference. See the sample sizes alongside the results before drawing a conclusion.

A visible gap can still be consistent with sampling variation. The test helps you judge the evidence for a difference. Pro also includes:

  • Compare segments — any group against any other, on any answer
  • Weighting — match your sample to a population, and it follows into every export
  • A clean dataset — decide once what counts as unusable and it leaves results, charts and exports together

Compare your audience

How likely are you to recommend us?

Recommendation split by plan, with a chi-square test of independence. Changes are percentage points from the first group to the second.
AnswerFreen=204Pron=181
Promoter (9–10)+23 pts31%(63)54%(98)
Passive (7–8)42%(86)33%(60)
Detractor (0–6)−14 pts27%(55)13%(23)

Significant difference

χ² = 22.1, df = 2 · p < 0.001

In this sample, paying customers are more likely to be promoters. The test finds a statistically significant association.

Open-text answers

Find the themes in what people wrote.

On Pro, AI reads up to 400 of the latest written answers to a question and sums them up: a short summary, the overall mood, and the main themes, each with an estimated number of mentions and a quote.

Surveys in more than one language are Pro too: AI can draft each translation for you to check, people answer in their own language, and every answer lands in one dataset.

Follow-up question

12 answers

Why did you give that score?

  • Support fixed it in an hour.
  • Too pricey for a small team.
  • Calendar sync keeps breaking.
  • Set up in ten minutes.
  • In French: Le support est top.
  • The app keeps logging me out.
  • Cheaper tools do enough.
  • A real person always answers.
  • Lost work to a sync bug.
  • In Spanish: Demasiado caro para mí.
  • Easy to get going.
  • Quick, friendly support.

Asked in three languagesPRO

  • English: Why did you give that score?
  • Spanish: ¿Por qué diste esa puntuación?
  • French: Pourquoi cette note ?

One dataset. Each answer stays in the language it was written in.

An example: the answers are made up and the summary is written in advance. Nothing here is sent or saved.

Make it yours

A survey that looks like yours.

Choose a page layout, then adjust its colors and type. Add your logo and name so people know who is asking. Classic and the default look are free; the other layouts, themes and your own brand are Pro to publish, and you can preview all of it first.

Classic

One clean column. The default, and the only template on Free.

  • Progress on a floating pill
  • One question at a time, or all on one page
  • Your font, your accent, your corner shape

Template × theme

54

Contrast is tested for each template with every preset theme, along with difficult custom color combinations. Text and progress colors adapt to the background.

Nine themes, or your own hex.

A theme is a four-color palette: it sets the background, accent, buttons, font and corner shape while keeping your logo and wording. You can then choose custom colors, a gradient or photograph, and any of the six fonts. Themes and custom looks are Pro to publish; the default look is free.

Contrast

We check questions, answers, progress indicators and small print for WCAG AA text contrast across the preset combinations.

Fit

Each template is loaded at phone and desktop widths and checked for anything that overflows sideways.

Colors that adapt

Text turns light on a dark background. Labels on pale accents darken to keep them readable when you choose your own colors.

Our accessibility statement

Connect

Send each response where your team works.

Add every completed response to a Google Sheet, notify a Slack channel with a link to the responses, or create and update HubSpot contacts. Your own code gets a signed webhook and a read-only Results API, and the webhook can point at Zapier or Make instead.

Google Sheets, Slack, HubSpot, webhooks and the API are Pro. CSV export and sharing are on every plan.

See all integrations

Guide feedback

Completed

Response #1042

ID 1dbdadbb…

Was this guide helpful?
Somewhat helpful
How likely are you to recommend it? (0–10)
4
Email
maya@example.com

Send it and watch where it goes.

  • Google SheetsPRO

    Responses tab

  • SlackPRO

    If score ≤ 6

    No messages yet.

  • HubSpotPRO

    Matched by email

    No contact changes yet.

  • WebhookPRO

    HMAC-SHA256

    No events sent yet.

  • Results APIPRO

    Read-only

    GET /api/v1/surveys/…/responses?since=…

    {"data": [], "next_cursor": null}

Interactive demo with sample data, sped up. Nothing is sent or saved.

Export

  • CSV
  • XLSXPRO
  • CodebookPRO
  • R scriptPRO
  • Weekly CSV emailPRO

Share, on every plan

  • Link
  • QR code
  • Embed widget

At a glance

Start with 100 free responses a month.

free responses, every month

100

no credit card required

question types free, 30 on Pro

21

uploads and research instruments are Pro

for 10,000 responses / mo

$15

Typeform: $129 for the same

respondent logins, ever

0

answering never needs an account

Pricing

Free for smaller surveys. Pro when you need more.

Full pricing & FAQ

The plans

Free

$0

100 responses every month. No credit card or time limit.

  • ✓100 responses / month
  • ✓Unlimited surveys
  • ✓21 question types, the Kano pair among them
  • ✓Both display modes
  • ✓Skip & jump logic
  • ✓Embed on your own site
  • ✓Cross-tabs, drop-off and quality flags
  • ✓Panel IDs, completion codes and one response per participant
  • ✓Reports with a share link
  • ✓CSV export
  • ✓Default survey theme
  • ✓Email alerts to one address
Start free →

Pro

$15 /mo

$15 a month. Early adopters keep this price for good.

Go Pro →

Cancel from the billing page whenever you like.

  • ✓10,000 responses / month
  • ✓AI: draft a survey from a prompt, summarize open-text answers
  • ✓Research pack: consent, time locks, attention checks, randomization, screening, quotas and A/B arms
  • ✓Bot protection: block suspicious submissions and flag responses for review
  • ✓Significance tests, segments, weighting & a clean dataset
  • ✓Panel payouts: bonus and reject lists, per-condition codes
  • ✓Multi-language with AI translation
  • ✓Longitudinal studies: waves + linked export
  • ✓Team seats: up to 5 people, editors and viewers
  • ✓Remove Plumeform branding (the badge and the closing-screen return to plumeform.com)
  • ✓Show/hide logic, piping and repeated groups
  • ✓Five additional layouts: Editorial, Fluted Glass, Split Stage, Gallery, and Thread
  • ✓Your logo and name on the page, uploaded or linked
  • ✓Custom look: themes, fonts, gradients, images, shape & logo
  • ✓Brand kit and custom survey links
  • ✓Google Sheets, Slack and HubSpot · webhooks · Results API
  • ✓XLSX, codebook and R exports
  • ✓Research question types: price sensitivity, pairwise comparison, Q-sort, card sorting, click maps, highlighting, conjoint and reaction-time tasks
  • ✓File-upload questions

1% of every Pro payment goes to removing CO₂ from the atmosphere, through Stripe Climate.

How we compare

ToolFree responsesCheapest paid
Plumeform← us100 / mo$15 / mo
Typeform10 / mo$39 / mo
SurveyMonkey25 / survey$149 / mo
Jotform100 / mo$39 / mo
TallyUnlimited$29 / mo

Published list prices when billed monthly, checked September 2026; yearly billing costs less everywhere, ours included ($12/mo). SurveyMonkey's free plan shows 25 responses per survey. Typeform charges $129/mo for the 10,000 responses Plumeform includes at $15.

Already built it somewhere else

Bring the survey you already have.PRO

Import a file, paste your questions, or describe a new survey. Each option opens an editable draft in the builder. Review it before publishing.

Upload it

A Qualtrics .qsf

Import the questions, answer options, pages and block order from a Qualtrics file. The conversion does not use AI, and it lists anything that needs your attention.

Paste it

Anything else

Paste questions from Typeform, Google Forms, SurveyMonkey, or a document. Claude converts them into an editable survey for you to check.

Describe it

Nothing yet

Describe what you want to learn. You will get a draft to review, with questions you can change or remove.

Starting from scratch is free either way: 36 ready-made templates open straight into the builder on any plan. 12 of them use Pro features, which need Pro to publish.

Questions

Before you start.

Find the basics here and step-by-step answers in the help center. You can also reach us at hello@plumeform.com.

Visit the help center
Do people need an account to answer my survey?
No. Anyone with the link can answer. If you want to know who answered, add an email question to the survey. That stays your decision.
What happens if I go over the free limit?
You can keep collecting for the rest of that day, up to 10% over your limit, and your dashboard will prompt you to upgrade. After that, collection pauses until you upgrade or your monthly allowance resets. Responses already collected stay saved.
Is anything important locked behind Pro?
The basics are all free: 21 of 30 question types, both display modes, unlimited surveys, jump logic, CSV export. Pro buys volume, AI drafting, the research pack (informed consent, time locks, attention checks, randomization, screening and quotas), bot protection, significance tests, segments and weighting, panel payout lists, team seats, branding removal (on free surveys the closing screen shows a Plumeform badge and, after a moment, goes on to plumeform.com), custom looks and survey links, show/hide logic and piping, the research question types (price sensitivity, pairwise comparison, Q-sort, card sorting, click maps, highlighting, conjoint and reaction-time tasks) and file uploads, survey import, multi-language surveys with AI translation, AI summaries of open-text answers, longitudinal studies, the Results API, XLSX, codebook and R exports, and the integrations: webhooks, Google Sheets sync, Slack and HubSpot.
Can I edit a survey that's already collecting answers?
Yes. Publishing saves a frozen copy, and each response remembers which copy it answered. So you can reword or reorder questions whenever, and the answers you already have still make sense.
Can I get my data out?
Yes. Export CSV on Free, or use XLSX and webhooks on Pro. Download any results you want to keep before deleting your account.

Start

Start with a template.
Make it your own.

Start free →

100 responses a month free. No credit card required.

A head start

Start with a survey that is already written.

Choose a quick-start template for customers, research, teams, events, and more. Edit every question in the builder before you publish.

Explore all 36 survey templates

For customers

Customer feedback surveys

Measure satisfaction, understand loyalty, and find out what to improve with an NPS and CSAT template.

Take a look

For teams

Employee engagement surveys

Ask about workload, support, and belonging. Turn team feedback into a focused conversation about what comes next.

Take a look

For researchers

Longitudinal research studies

Follow participants across multiple survey waves, connect their responses, and explore how answers change over time with Pro.

Take a look

Planning a survey? Free tools:

Sample size calculatorCompletion time estimatorRandom assignment

LET’S WORK TOGETHER

Tell us what you are working on.

Ask about using Plumeform for your research or company, or suggest a partnership.

  • Ask about higher response limits and invoicing
  • Get help moving an existing questionnaire
  • Discuss a question type or quality control your study needs

Your message goes to the Plumeform team.