Research methods · Analysis
What convenience sampling can and cannot tell you
Learn which conclusions a convenience sample supports, which it does not, how to describe it honestly, and what quotas and weighting can fix.
7 min read
Blog
Notes on asking better questions.
Practical articles on survey design, research methods and making sense of the answers.
Customer feedback · Guides
How to close the loop on customer feedback
Learn how to follow up with customers who asked to hear back, fix the causes behind common complaints, and tell everyone what changed.
7 min read
Survey design · Research methods
How to write unbiased survey questions
Leading words, loaded premises, lopsided scales and questions that ask two things at once: how to spot each in your draft and rewrite it before launch.
6 min read
Survey design · Guides
Types of survey questions and when to use each
Choice, scale, ranking, trade-off and open questions, and what each one lets you do with the answers. A practical guide to picking the right question type.
9 min read
Survey design · Data quality
How long should a survey be?
Survey length is measured in minutes, not questions. How to set a time budget for your audience, cut what you won't use, and check the real length after launch.
6 min read
Survey design · Research methods
How to increase survey response rates
Response rates are mostly decided before anyone opens the survey: who asks, when, how long it takes, what happens next, and why more answers are not the goal.
5 min read
Analysis · Survey design
How to write and analyze open-ended survey questions
When an open question earns its place, how to word it so answers are usable, and a practical way to code, count and quote responses without fooling yourself.
5 min read
Customer feedback · Analysis
NPS vs CSAT vs CES: which customer metric to use
Net Promoter Score, customer satisfaction and customer effort each answer a different question. What each one measures, when it fits, and how to ask it well.
5 min read
Employee surveys
Employee pulse surveys: how often to run them and what to ask
A pulse survey is a short, regular check-in with your team. How to pick a cadence you can act on, keep a stable core of questions and protect anonymity.
6 min read
Survey design · Guides
How to plan survey skip logic before you build it
Branching makes a survey shorter until it turns into a maze. Map the routes on paper, write each rule as a sentence and test every path before launch.
6 min read
Survey design · Product
Conversational vs classic surveys: which format to use
One question at a time or a page of questions? How each survey format affects focus, speed, context and your data, and a simple way to choose between them.
5 min read
Guides · Data quality
How to test a survey before you send it
A pre-launch checklist for surveys: read it as a respondent, walk every route, try it on a phone, pilot it, and check the data before your audience answers.
5 min read
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