MARKETING

Market segmentation survey template

Explore needs, behavior, attitudes, and purchasing context for a market segmentation analysis.

12 questions · 4 pages · 8 answer formats · About 2 min

Time is estimated from all questions, including matrix rows. Branching can shorten a path; reading, consent and longer written answers can add time. Confirm it with a pilot.

Use this template →Try the survey Read every question

Free to use within your plan's response allowance. Edit the wording and options before publishing.

Use this template opens an editable draft after sign-in. Questions, answer options and configured logic carry over; nothing is published until you choose to publish.

Try the questionnaire

Answer it before you use it.

Try the actual questions, follow-ups and endings. Preview answers stay in this tab and disappear when you close or restart it. Nothing is submitted.

Who this is for

Market researchers exploring differences in needs, behavior, and purchasing context.

Before you send it

Replace the problem, role, and tool placeholders with your category. Decide which variables describe segments and which will be used to validate them; collect only relevant profile information.

Questionnaire preview

These are the questions and answer options copied into your draft. Bracketed text is a prompt to customize. Matrix questions contain several statements, so allow time for each row.

Page 1

1. Which best describes your role? (required)
Choose one
Founder or ownerExecutiveManagerIndividual contributorConsultant or freelanceStudentOther
2. How large is your organisation?
Choose one
Just me2–1011–5051–200201–1,000More than 1,000
3. Which industry are you in?
Dropdown — choose one
Software or ITEducationHealthcareFinanceRetail or e-commerceManufacturingGovernment or nonprofitMedia or marketingOther
Page 2: What you do
4. How often do you [do the core behavior]? (required)
Choose one
DailyA few times a weekWeeklyMonthlyA few times a yearNever
5. Which tools do you use for this today?
Choose all that apply
[Tool A][Tool B][Tool C]SpreadsheetsPen and paperNothing in particular
6. Roughly how many hours a month does this take you?
Number
Page 3: What you think
7. How much do you agree?
- — I'd rather pay more for something that just works
- — I like trying new tools before others do
- — I need approval before I can buy software
- — Doing this well is important to my job
- — I'd switch tools if something clearly better appeared
Strongly disagreeDisagreeNeutralAgreeStrongly agree
8. In your own words, what's the hardest part of this for you?
Long text
Page 4: Context and next steps
9. How many people are involved in choosing tools for this task?
Dropdown — choose one
Just me2–56–10More than 10Not sure
10. Rank your priorities when choosing a solution.
Rank the options
PriceReliabilityEase of useCompatibilitySupport
11. How satisfied are you with your current approach?
1–7 scale (Very dissatisfied → Very satisfied)
12. Who else influences the choice of a solution for this task?
Choose one
No one elseA colleague or teamA managerProcurement or financeA client or customer

Use this template →

Use the builder link to retain logic, piping, consent, scoring, and randomization. Plain text copies wording only; piped answers become editable placeholders.

How to read the results

Inspect missing values and scale distributions before clustering. Standardize variables where appropriate and validate any proposed segments on a separate sample or business outcome. There is no universal minimum sample size that makes a segmentation reliable.

Preview your edited survey on desktop and mobile, run a small pilot, and review an export before inviting the full audience. Adding questions is optional: keep the ones that support your decision.