Concept, price, message, segment.

RESEARCH10 questions · ~2 min · 2 pages

Concept test

Test concept comprehension, appeal, relevance, and stated intent before investing in development.

• Randomized options
• Pro to publish

• How appealing is this idea to you?

  Choose one

  Not at allSlightlyModeratelyVeryExtremely

How to run it · Present a concrete concept description or image as a page stimulus or a question image. Use comparable stimuli for each concept and assign participants to conditions if exposure to multiple concepts would bias the comparison.

MARKETING10 questions · ~3 min · 3 pages

Message testing (MaxDiff)

Compare a short set of messages with a best/worst choice task, relevance ratings, and comprehension feedback.

• Best / worst choice

• Which best describes you?

  Choose one

  [Target segment A][Target segment B]Neither

How to run it · Replace the message and audience placeholders with concrete alternatives. Keep messages comparable in length. This template uses one best/worst choice set; it is not a full experimental MaxDiff design.

MARKETING9 questions · ~2 min · 2 pages

Brand awareness tracker

Measure unaided recall, aided recognition, consideration, and familiarity in a defined market category.

• When you think of [category], which brands come to mind first?

  Short text

How to run it · Replace all brand and category placeholders. Preserve unaided recall before showing any brand names. Use a consistent audience and fielding method when tracking over time.

MARKETING12 questions · ~2 min · 4 pages

Market segmentation

Explore needs, behavior, attitudes, and purchasing context for a market segmentation analysis.

• Which best describes your role?

  Choose one

  Founder or ownerExecutiveManagerIndividual contributorConsultant or freelanceStudentOther

How to run it · Replace the problem, role, and tool placeholders with your category. Decide which variables describe segments and which will be used to validate them; collect only relevant profile information.

PRICING10 questions · ~2 min · 2 pages

Pricing study (Van Westendorp)

Collect four perceived price thresholds and purchasing context for an exploratory price-sensitivity study.

• At what price would this be so expensive you would not consider it? (USD per month)

  Number

How to run it · State one currency, one billing period, and exactly what is included before the four price questions. Adapt the draft USD/month wording if that is not your offer. Keep the same offer throughout.

PRICING9 questions · ~3 min · 3 pages

Budget allocation (constant sum)

Use a fixed 100-point allocation to explore improvement priorities, purchasing context, and trade-offs.

• Point allocation

• You have 100 points to spend on improvements. How would you split them?

  Allocate 100 points

  Lower priceFaster performanceMore integrationsBetter supportSimpler interfaceStronger security

How to run it · Replace the improvement list and explain that points are hypothetical priorities, not a payment commitment. Keep the total at 100 unless you deliberately want another allocation task.

MARKETING8 questions · ~3 min · 2 pages

Ad, packaging & logo testing

Evaluate a creative's comprehension, appeal and fit before launch.

• In your own words, what does this design communicate?

  Long text

How to run it · Add the creative as the first page image in Gallery. Duplicate the survey for each version or configure experimental arms; keep wording identical across versions.

RESEARCH7 questions · ~1 min · 5 pages

Gabor–Granger price ladder

Explore stated willingness to buy an identical offer at a sequence of prices.

• Simple logic
• Page branching

• Would you buy this offer for $10 per month?

  Choose one

  YesNo

How to run it · Specify the offer and currency in the welcome screen. This ascending USD/month ladder skips higher prices after a No. Replace all price points before launch; order can influence answers.