PRODUCT
Product-market fit survey template
Learn which users would miss your product, what value they get from it, and what they would use instead.
9 questions · 2 pages · 5 answer formats · About 2 min
Time is estimated from all questions, including matrix rows. Branching can shorten a path; reading, consent and longer written answers can add time. Confirm it with a pilot.
Free to use within your plan's response allowance. Edit the wording and options before publishing.
Use this template opens an editable draft after sign-in. Questions, answer options and configured logic carry over; nothing is published until you choose to publish.
Try the questionnaire
Answer it before you use it.
Try the actual questions, follow-ups and endings. Preview answers stay in this tab and disappear when you close or restart it. Nothing is submitted.
Who this is for
Product teams investigating which active users depend on the product and why.
Before you send it
Define what counts as an active user before sending invitations. Replace 'this product' with its name and compare users with similar opportunities to experience its value.
Questionnaire preview
These are the questions and answer options copied into your draft. Bracketed text is a prompt to customize. Matrix questions contain several statements, so allow time for each row.
Page 1
1. How would you feel if you could no longer use this product? (required)
Choose one
Very disappointedSomewhat disappointedNot disappointed2. What type of person do you think would most benefit from it?
Short text
3. What is the main benefit you get from it?
Long text
4. How can we improve it for you?
Long text
5. What would you likely use instead if it went away?
Short text
Page 2: Context and next steps
6. How often have you used this product in the last month?
Choose one
DailySeveral times a weekAbout weeklyLess oftenNot in the last month7. Which outcomes do you use it for? Replace these with your product's main jobs.
Choose all that apply
[Outcome A][Outcome B][Outcome C]Another outcome8. How well does the product support your most important task?
1–7 scale (Not at all well → Extremely well)
9. If you could improve one part of the product this month, what would matter most?
Choose one
A core workflowReliabilityIntegrationsPriceSomething else
Use the builder link to retain logic, piping, consent, scoring, and randomization. Plain text copies wording only; piped answers become editable placeholders.
How to read the results
Read the disappointed-user share alongside the reasons, alternatives, and usage frequency. Treat it as a diagnostic signal, not a universal pass/fail test for product-market fit.
Preview your edited survey on desktop and mobile, run a small pilot, and review an export before inviting the full audience. Adding questions is optional: keep the ones that support your decision.
Keep building your study
Collect paired reactions to the presence and absence of features, then explore use context and priorities.
Find the friction behind a product rating and identify the next experience improvement.
A draft consent gate, a working eligibility branch, and an attention item for a study of online-shopping experiences.
Count the questions and reading load before confirming timing with a pilot.
Start
Start with this template.
Make it your own.
Free to use within your plan's response allowance. 100 responses a month on Free, and no credit card.