Ask your customers what needs work.

CUSTOMER10 questions · ~2 min · 2 pages

NPS & customer satisfaction

Track customer recommendation, satisfaction, and effort alongside the written reasons behind each score.

• Simple logic
• Conditional questions
• Answer piping
• Pro to publish

• How likely are you to recommend us to a friend or colleague?

  0–10 scale (NPS)

How to run it · Name the product or service, choose a consistent customer segment, and define the experience period. Make contact details optional and ask for them only when follow-up is welcome.

CUSTOMER9 questions · ~2 min · 2 pages

Churn & cancellation

Understand cancellation reasons, prior usage, and unmet needs without adding friction to cancellation.

• What is the main reason you're cancelling?

  Choose one

  Too expensiveMissing featuresSwitched to another toolDidn't use it enoughOther

How to run it · Offer the questionnaire alongside or after cancellation, without requiring it to cancel. Include reasons relevant to your product and allow people to skip detailed feedback.

WEB9 questions · ~2 min · 2 pages

Website feedback

Find out what visitors came to do, whether they succeeded, and where information or navigation fell short.

• What brought you to the site today?

  Choose one

  Researching a purchaseComparing optionsLooking for supportJust browsing

How to run it · Replace the purpose options with the site's main tasks. Use an optional invitation after people have had time to try the page, and do not block the task they came to complete.

PRODUCT9 questions · ~2 min · 2 pages

Product-market fit

Learn which users would miss your product, what value they get from it, and what they would use instead.

• How would you feel if you could no longer use this product?

  Choose one

  Very disappointedSomewhat disappointedNot disappointed

How to run it · Define what counts as an active user before sending invitations. Replace 'this product' with its name and compare users with similar opportunities to experience its value.

PRODUCT10 questions · ~2 min · 4 pages

Feature testing (Kano)

Collect paired reactions to the presence and absence of features, then explore use context and priorities.

• How would you feel if [Feature A] WERE available?

  Choose one

  I would like itI expect itI am neutralI could tolerate itI would dislike it

How to run it · Describe Feature A and Feature B concretely. Keep both directions of each question pair and all five answer categories. Ask about functionality, not an appealing marketing name.

UX13 questions · ~3 min · 4 pages

Usability benchmark (task-based)

Compare task success and difficulty across two tasks, then capture overall usability and improvement priorities.

• Were you able to complete Task 1?

  Choose one

  Yes, easilyYes, with difficultyNo, I gave upNo, I thought I finished but didn't

How to run it · Replace Task 1 and Task 2 with testable instructions and define success before sessions. Ask each task's questions immediately afterward. Keep task wording and recruitment consistent across comparisons.

PRODUCT10 questions · ~2 min · 2 pages

Product feedback

Find the friction behind a product rating and identify the next experience improvement.

• Advanced logic
• Conditional questions
• AND / OR rules
• Pro to publish

• How often have you used the product in the last month?

  Choose one

  DailySeveral times a weekAbout weeklyLess oftenThis is my first time

How to run it · Replace the example tasks with the workflows you can improve. Invite users after they finish the task rather than interrupting them mid-flow.

CUSTOMER8 questions · ~2 min · 2 pages

Post-purchase experience

Understand a recent purchase, whether it met expectations, and what to improve after checkout.

• What did you purchase?

  Choose one

  [Product or service A][Product or service B][Product or service C]Another item

How to run it · Replace product placeholders with the actual order categories. Send after delivery or first use, and keep the survey separate from review incentives.

CUSTOMER10 questions · ~2 min · 4 pages

Service quality check-in

Review a recent service interaction across effort, clarity, resolution, and preferred support channels.

• Advanced logic
• Page branching
• Conditional questions
• AND / OR rules
• Pro to publish

• Which service channel did you use?

  Choose one

  PhoneEmailLive chatIn personOther

How to run it · Use the channels your team supports. Trigger after an interaction closes, and make clear that feedback is optional and will not affect service.

WEB7 questions · ~2 min · 3 pages

Website exit

Learn why visitors are leaving, whether they completed their task, and what would help them continue.

• Simple logic
• Page branching
• AND / OR rules

• Did you find what you came here for?

  Choose one

  Yes, completelyPartlyNoI was just browsing

How to run it · Use a delayed or exit-intent invitation only where it will not interrupt checkout or form completion. Keep the intercept optional and brief.

PRODUCT8 questions · ~3 min · 2 pages

Jobs-to-be-done & switching

Understand the situation that started a search, competing alternatives, and the outcome a customer wanted.

• Simple logic
• Conditional questions
• Pro to publish

• Which best describes your decision?

  Choose one

  Switched from another solutionBought this type of product for the first timeConsidered it but did not buy

How to run it · Send soon after a purchase or switch. Replace 'this product' with its name and ask about a specific recent decision.

CUSTOMER8 questions · ~3 min · 2 pages

Sales win/loss

Find out how buyers evaluated an offer and why they bought, chose an alternative, or postponed.

• Conditional questions
• Pro to publish

• What was the outcome of your evaluation?

  Choose one

  Chose this offerChose another providerPostponed the decision

How to run it · Invite won, lost and no-decision buyers after the decision. Explain who can read answers and keep sales follow-up separate.