MARKETING

Ad, packaging & logo testing survey template

Evaluate a creative's comprehension, appeal and fit before launch.

8 questions · 2 pages · 3 answer formats · About 3 min

Time is estimated from all questions, including matrix rows. Branching can shorten a path; reading, consent and longer written answers can add time. Confirm it with a pilot.

Use this template →Try the survey Read every question

Free to use within your plan's response allowance. Edit the wording and options before publishing.

Use this template opens an editable draft after sign-in. Questions, answer options and configured logic carry over; nothing is published until you choose to publish.

Try the questionnaire

Answer it before you use it.

Try the actual questions, follow-ups and endings. Preview answers stay in this tab and disappear when you close or restart it. Nothing is submitted.

Who this is for

Marketing and design teams evaluating creative concepts.

Before you send it

Add the creative as the first page image in Gallery. Duplicate the survey for each version or configure experimental arms; keep wording identical across versions.

Questionnaire preview

These are the questions and answer options copied into your draft. Bracketed text is a prompt to customize. Matrix questions contain several statements, so allow time for each row.

Page 1

1. In your own words, what does this design communicate?
Long text
2. What did you notice first?
Long text
3. How easy is the main message to understand?
1–7 scale (Very difficult → Very easy)
4. How relevant is this design to you?
1–7 scale (Not relevant → Very relevant)
Page 2: Fit and recall
5. What brand or product would you expect this to be for?
Long text
6. What would you most likely do after seeing it?
Choose one
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7. What, if anything, feels confusing or out of place?
Long text
8. What do you remember most clearly?
Long text

Use this template →

Use the builder link to retain logic, piping, consent, scoring, and randomization. Plain text copies wording only; piped answers become editable placeholders.

How to read the results

Separate comprehension from liking. Use randomized assignment for comparisons and equal exposure. The final recall question is prompted by the survey, not a measure of unaided recall after a delay.

Preview your edited survey on desktop and mobile, run a small pilot, and review an export before inviting the full audience. Adding questions is optional: keep the ones that support your decision.